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Alumna is New Leader of GreenStreet

Alumna is New Leader of GreenStreet
GreenStreet Marketing and Design with offices in Kalamazoo and Battle Creek, has announced that Laura L. Hosler (B.S. ’03, Textile & Apparel Design) has purchased the company. Hosler has been managing their Kalamazoo office and Art Director for the firm since 2012. She officially took ownership of the company on July 6, 2016.

Hosler has extensive experience in marketing, design and brand management. After graduating from WMU, she worked with major companies in Chicago and Grand Rapids, such as Claire’s Accessories, Club Libby Lu (a Saks Fifth Avenue company), W.E. O’Neil Construction and Meijer.

GreenStreet is an all-inclusive, full service advertising and branding partner that combines creative vision with strategic thinking. Leveraging expertise in corporate communication, branding, marketing and graphic design since 1995.

“GreenStreet has been a leader setting the standard in the south-central Michigan market for over 20 years...and our goal is to continue setting the standard well into the future,” commented Hosler. “I’m really excited to write the next chapter in GreenStreet’s history, and extend our presence in Battle Creek and Kalamazoo. We’re a small, agile team which makes us affordable, and extremely responsive. Work hard, play hard is a big part of our company culture and GreenStreet will continue to hit the mark for our clients, and have fun doing it.”

The company will stay in Battle Creek and Kalamazoo and retain its current employees, which have played an integral role in the company’s success. GreenStreet’s Kalamazoo office is located at 244 W Michigan and the Battle Creek office recently moved to 75 S 20th Street. Hosler purchased the company from founder, Kathy Samson, who will remain involved with the business as a consultant.

“I feel confident that Laura is the right leader as GreenStreet Marketing grows. She has embraced the corporate culture of providing great customer service, innovation and results. She also brings fresh thinking to GreenStreet as our mix of business migrates more towards electronic communications. Over the past years our clients have formed solid relationships with Hosler and the entire GreenStreet team has tremendous respect for her. Moving forward I’m excited to support Laura and the organization, be involved with strategic marketing plans for current clients and develop new business,” said Samson.

GreenStreet invites you to visit the Kalamazoo office on Friday, September 9 during Art Hop. For more information, visit greenstreetmkg.com.

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