Fashion on Campus | WMU Alumni Skip to main content

Fashion on Campus

Fashion on Campus

The co-founders of one of downtown Kalamazoo's most popular retail stores for women's clothing will be the next presenters at WMU's Entrepreneurship forum—and one of them is a Bronco. 

Patti Reinholt and Susan Terranella-Hoffman (BBA '02, Marketing), co-founders of Cakes Boutique, will speak at 8 a.m. on Friday, Dec. 14, in 2150 Schneider Hall, as part of the Haworth College of Business Entrepreneurship Forum. The event is free and open to the public and begins with breakfast at 7:30 a.m. Reservations are required, information can be found below. 


Since opening in 2012, the store has developed a relationship with WMU's Department of Textile and Apparel Studies.

Opening a women’s clothing boutique in downtown Kalamazoo was a dream that Reinholt and Terranella-Hoffman had shared since middle school, and with the help of many friends and a startup grant from Downtown Kalamazoo’s business incubator as well as business counseling from the Small Business Technology Development Center, the dream is now a reality. Cakes Boutique was the first business accepted for the DKI grant program.

The concept for Cakes Boutique is to bring big city shopping to downtown Kalamazoo at affordable prices. Cakes offers “fresh and new fashion at its finest,” bridging the gap between high-end fashion and everyday street style; the shop carries clothing as well as accessories. The store also provides style concierge, personal shopping and private shopping event services.

Reservations are required and can be made by contacting Kayla Hunt at (269) 387-6059 or kayla.j.hunt@wmich.edu . Free parking is available in the nearby Fetzer Center parking lot.

To learn more about the event or owners, please follow the link below:

HAWORTH NEWS — CO-FOUNDERS OF CAKES BOUTIQUE NEXT SPEAKERS IN ENTREPRENEURSHIP FORUM