From Sportsillustrated.com:
"Western Michigan coach P.J. Fleck, who painted up his chest for an icy pond jump, and who brought along his wife, Tracy, for the festivities. Tracy, a new mother, jumped into a frozen body of water in a bathing suit, in February, in Michigan. We will never not be in awe of this. "
A video of the Flecks taking the plunge is linked to the article, with this description:
"Here is new Western Michigan coach P.J. Fleck jumping into an iced-over pond for love of team and country, followed by his wife, Tracy. Mr. Fleck has painted his chest like a student section stalwart. Mrs. Fleck had a baby two months ago and is out running around in a bathing suit in the snow. Western Michigan is our favorite MAC team of 2013 already."
Read more about it here:
SI.COM — SWITZIES THE SIXTH: CELEBRATING THE 'BEST' OF THE 2013 OFFSEASON