Gettin' Social!

Erica Finley (B.A. ’06, Journalism) BLEEDS BROWN AND GOLD and is currently a DIGITAL MEDIA STRATEGIST at THE URBANE WAY, a content creation company based in the Greater Detroit Area. Finley started as a journalist and transitioned into public relations and digital media. A social media whiz, Finley has presented more than once to current students at WMU and elsewhere about the importance of establishing your own brand across SOCIAL MEDIA platforms such as Facebook, LinkedIn and Twitter.

Before joining THE URBANE WAY, Erica wrote for publications such as “Kalamazoo Gazette, the Battle Creek Enquirer and the Michigan Business Review, in which she covered everything from local events to technology to the economy.”

Finley has created SOCIAL MEDIA campaigns in various industries, which include the nonprofit, financial, quick service, and start-up sectors.

Finley is also no stranger when it comes to helping out her community through SOCIAL MEDIA: “As the founder of Metro Detroit’s first-ever Dog-Up (#dogup), I brought together more than 60 people and 75 dogs, raising more than $500 for a local animal rescue. Born through a conversation on Twitter, this community building event received coverage in both traditional and online outlets, including the Detroit Free Press, AnnArbor.com and several local blogs.”

Finley is a 2010 graduate of the DALE CARNEGIE COURSE.

LINK: WHY I’M ENAMORED WITH WESTERN MICHIGAN UNIVERSITY

LINK: BUSINESS REVIEW: ERICA FINLEY