In the past, Lobbestael worked as Vice President of Experiential Marketing at General Motors R*Works, where she managed promotions for Cadillac, including partnerships with the Tribeca Film Festival; American Film Institute; the movie Transformers; and the 2004, 2006, and 2008 Olympic Games.
Lobbestael regularly interacts with high profile business leaders and celebrities. Out of all the Oscars, ESPYs, and Super Bowls that she has worked on, her favorite event is the Olympics.
Watch one of BMW's commercials for the Olympics:
YOUTUBE — MOTIVATION BY BMW USA
This post was contributed by the Haworth College of Business. The full article is available in the current Haworth College of Business Magazine on page 33. Click here to view the magazine.
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